Most important questions relating to “issuer-sponsored research”

Published 21/11/2017

As a non-bank research house, East Value Research offers both free and paid research, which can be sponsored either by investors, companies, brokerage houses or IR/PR agencies. Below are the most important questions relating to „paid-for equity research”:

(1) Why does paid research exist?

Paid research was created in order to fill the information gap in the area of small- and very small companies (so-called small-, micro- and nanocaps). As their main revenue source are commissions from buying and selling securities, typical brokerage houses concentrate on the analysis of the largest and most liquid companies. Small-, micro- and nanocaps are not very interesting for brokers as they are not able to cover their operating costs with them.

Paid research can help smaller listed companies to increase trading volume, visibility on the capital market and to access new investor groups.   

(2) Does research “for money” also exist on markets outside CEE and how is it regarded?

Sponsored research has been present in Western Europe and North America for many years. First companies started to offer this kind of service in the 1990s. In Germany alone, there are currently c. 13 providers of sponsored research. New research houses are being founded as investment banks are reducing staff in their research departments.

Most international investors do not see a difference between typical “sell side” reports and sponsored research, but conflicts of interest have to be clearly described. Many portfolio managers appreciate the fact that sponsored research presents companies, which are “below the radar” of investment banks. Moreover, even if they have coverage “for free”, listed companies often continue their co-operation with providers of sponsored research due to their knowledge about the specific company/sector and access to investors, which investment banks do not service.

(3) Can paid research be objective?

Similar to research that is provided by investment banks, sponsored research is subject to conflicts of interest. Thus, it is crucial that both the company, which orders a report, and the analyst understand that it is in their both interest that the report will be well-received by the market.

In our daily work, we follow CFA Institute’s rules in order to guarantee that our paid research is objective and the assumptions/estimates are as realistic as possible. For example, before signing research contracts we always conduct a due diligence of companies, which have ordered coverage, and are remunerated before the preparation of the report, which is to ensure that the client does not “buy a BUY rating”. In addition, we only make available to companies the draft of the report without valuation and rating and try to persuade our clients that from the investor’s perspective it is important that the research coverage covers at least 12 months.

(4) Why research in English and international distribution is important for CEE-listed companies?

Since its foundation, East Value Research has only been preparing research reports in English and distributing them worldwide. In our view, despite the fact that the capital markets in CEE are relatively small, they are still rather closed, although nowadays investors are looking for investment opportunities around the world. Moreover, we strongly believe that international distribution can help smaller CEE-based companies, which increasingly focus on exports, to gain not just new investors but also clients.

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